Often static and posed, lacking specific behavior or movement Negative space with room for text copy, subjects usually off-center Little or no negative space with subjects filling frame or centered Subjects often looking straight into cameraīackgrounds contain details environment is key playerīackgrounds lack details subject is main focus simple is better The following is a bit of a grey area, and there are an infinite number of variables that depend on the use, the client, the environment, the target market, etc, but the table below shows some general differences between a commercial photo and a retail photo that should help you approach your commercial shoots differently from your portrait/wedding/pet shoots.
More and more often, retail photographers are being solicited by commercial clients to do photography for them, which is often an art buyer’s response to meeting squeezed budgets.Īnd many of those retail photographers are happy for the opportunity, for a wide variety of different reasons.īut it’s important to understand that just because a wedding couple or parents or pet owners are in love with a photo doesn’t mean it’s a good or even passable candidate for commercial use in an advertisement or marketing strategy.Ĭommercial photos for companies are very different from portrait photos for individuals or couples.
For the sake of clarity, for the purpose of this article I’m using the term ‘retail photography’ to indicate photography for private clients, which includes family portraits, senior portraits, pet portraits, wedding photography and any other photography that consumers (individuals and/or couples) purchase.Ĭommercial photography is photography purchased by businesses for their commercial (marketing and/or advertising) use.
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