The client can immediately upload or submit their films, episodes, or videos for distribution without the need to acquire captions from another vendor. Marketing agencies with international clients can also include foreign language subtitles as another way to expand the audience reach. Boost the Distribution StrategyĪ video agency that sends off their final deliverables with subtitles and closed-captions sets their clients up for success. With the caption file on hand, it’s easy to add this extra design aspect to your videos for social media marketing. As a video editor, you can make certain words stand out by increasing the size or changing the font. Burn-in or open captions are always visible on a video. You can also use text to catch peoples’ attention when they’re scrolling on social media. It’s advantageous for your search rankings and increasing traffic, as well as opening the door for more engagement. Search Engine Optimization (SEO) thought leaders Moz and SEMRush both recommend incorporating transcripts on web pages that have video. Your clients, or your team, will greatly appreciate the ability to create blog posts or white papers by quickly pulling information from the transcript.ĭon’t forget about text alternatives for your non-text content like videos or audio files.
NOMACS FOR VIEWUNG AND EDITING CAPTIONAS DOWNLOAD
When purchasing captions from Rev, you can also download the complete transcription. It’s a lot easier than constantly churning out new ideas. Reusing content to create new material in other formats is a common practice in the world of content marketing. Taking the extra step to include captions and make the content accessible is the best option. srt file, which is a lot less time consuming than editing captions within the platforms. YouTube and Facebook allow you to upload your own. While Facebook and YouTube are offering their own automatic captioning features, they usually require a lot of editing.Ĭaptions can be added directly to the video or sent in a separate file. Yes, auto-captions can help, but often they are inaccurate, out of sync, and include misspelled names. It’s unprofessional and frustrating to the hard of hearing community when the “no captions available” message pops up on the screen. Preparing captions helps them avoid the embarrassment of not having them ready for distribution.
By delivering captions with your client’s next commercial, feature film, or online clip, you’re taking an extra task off of their plate. Avoid “No Captions Available” or Auto-Captionsĭistributing video content without captions is inconsiderate to those with disabilities, and unwise taking into account how people watch videos today. It also allows people who are in a public place or trying not to disturb others with the opportunity to understand what the video is about. Eighty percent of consumers are more likely to view a complete video if it has captions. Transcribing a video can increase view time. Adding closed-captions makes it accessible to those that are deaf or hard of hearing and helps to remain in compliance with ADA regulations. Incorporating closed-captions into videos allows the creator to reach more people that are hard-of-hearing.
Increase the Accessibility of the Media Content You can agree on the editing before even opening your video editor. Making a rough draft is a useful practice to eliminate the need to send your client multiple versions.
Using the transcription, you can create a rough draft on paper before digging into the video editing. Scanning a transcript for spoken words your customer wants you to remove is a lot easier than scrubbing through an entire video searching for the sound bite. When a raw file requires more than the standard clipping of the intro, outro, and leveling of sound, it’s helpful to have timestamps to guide your edits. Let’s take a closer look at the five ways that closed-captioning adds value to your post-production video deliverables. Since lipreading is a difficult technique to master, you’ll want to address that fact in your videos. 5 Reasons to Add Closed-captions or Transcriptions to Your Video Editing Services ListĪs noted above, more people are viewing muted videos than those watching with the sound on. Keep reading to explore why you should be captioning your video content and how Rev can help.
NOMACS FOR VIEWUNG AND EDITING CAPTIONAS HOW TO
How to increase the value of post-production services with captioning:
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